The Global Digital Marketing Software Market Continues To Grow Owing To the Increasing Adoption of Smartphones among Consumers

Digital marketing is the promotion of services or products via electronic media using digital technologies such as search engine optimization (SEO), search engine marketing (SEM), content marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, and display advertising.

Consumers can access any information they want, at any time and in any location, thanks to digital marketing technologies. Digital marketing manages internet traffic to assist in determining the actual number of visits to a website. Digital marketing software also assists in improving content effectiveness and generating traffic in order to track the number of page users, their location, and contact information. Digital analytics technologies such as HubSpot, Marketo, Vocus, Yesware, and Sailthru, among others, can be used to carry out these processes. Marketo, for example, deals with marketing automation, lead creation, social media marketing, sales management, and analytics solutions.