The retail automation solutions that enable dynamic pricing of goods in retail establishments and provide customers with a better shopping experience are electronic shelf labels. Retailers in supermarkets, hypermarkets, and specialized shops have mostly adopted these labels. Electronic shelf labels are being deployed frequently all over the world to improve retail shop operational effectiveness and lower labor costs. Small wireless display devices called electronic shelf labels can take the place of conventional paper pricing systems in practically all retail establishments across the world. These labels connect shop scanning databases and shelf prices immediately. They also provide the option of remotely adjusting product prices.
A communication network, either centralized or manually operated, allows displays to be automatically updated whenever the prices of products are changed. This communication network can be based on different technologies such as radio frequency (RF), infrared (IR), and near-field communication (NFC).The supply chain of the electronic shelf label market is a broad network comprising the interconnection among various players operating in the market, as well as among the solutions and services offered by them. For the supply-side analysis of the market, the important contributors to the market value chain include component/raw material suppliers, electronic shelf label vendors, distributors, and end users.
Some key companies operating in the market are Pricer (Sweden), SES-imagotag (France), Samsung Electro-Mechanics (South Korea), E Ink Holdings Inc. (Taiwan), Displaydata (UK), M2Communication (Taiwan), Diebold Nixdorf, Incorporated (Germany), Opticon Sensors Europe (Netherlands), Teraoka Seiko Co., Ltd. (Japan), and NZ Electronic Shelf Labelling (New Zealand), etc.
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